And don't worry if you missed the live shows; you can play back and shop the videos any time! Dolly Parton: October 9 at 7:00 p. ECOWISH Women's Camouflage Print Casual Leopard Pullover Long Sleeve Sweatshirts Top Blouse. GMV of live streaming shopping on Taobao in China 2017-2022. The same online shopping ad that may fetch $3 to $6 per conversion in China only makes about 50 cents to $1. You can see the products in real-time, ask questions about them and even buy them directly from the live stream. It provides scripted, filming, and live streaming services for e-commerce brands. Whatnot is the collector’s live stream shopping app. Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. For more data on the livestream e-commerce market, visit our Market Report. 4 trillion. Find collaborations: look for influencers and creators. Here's a quick step by step guide: Click the camera icon at the top left corner of your screen. "As we announced earlier this year, we’ve been beta-testing an integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted. Items are sold auction-style and sometimes featuring clever schticks like the “mystery box. If you can't tune in with your TV antenna or cable box, you can live stream the parade. We study the effect of adopting the livestream shopping channel on seller performance. It usually combines. “Facebook shutting down its live commerce feature is a signal that it’s not bringing in users or revenues,” said Jasmine Enberg, Principal Analyst, Social Media at Insider Intelligence in an interview with Retail TouchPoints. Meta Blueprint Learn the skills you need to move your business forward. Cómo iniciar un live streaming shopping de manera efectiva. Puedes realizar tus Livestream Shopping a través de redes sociales o a través de plataformas especializadas para aplicar esta técnica. Here, a host (a business owner, an influencer, a celebrity, or an in-house team) can hop on livestream and sell exclusive products to you! You’re bound to have come across livestream shopping on your social media platforms like Facebook, TikTok, and. 9:15 A. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Here you will find a collection of reports, articles and other resources for Livestream shopping. The stream typically features a host who presents and demonstrates the products for sale, and customers can use a link or in-built shoppability feature to make a purchase while the stream is happening. Much like watching a home shopping network, livestream commerce operates in a similar fashion. Capital One, for instance, rolled out a shopping browser extension on Twitch user DNP3’s livestream, which led to a conversion rate of 39% within the first eight days. Live shopping could be. 5. According to a 2022 survey, the main benefits of livestream shopping globally were the possibility to access exclusive discounts and use it as a source of inspiration and ideas. 1. : A Celebration of Disney Parks, Experiences and Products: Yesterday, Today and Tomorrow — Join Disney Parks, Experiences and Products Chairman Josh D’Amaro and special guests for an entertaining presentation looking to. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging e-commerce model. We are recommended by clients from small businesses to big enterprises. Black Friday is obviously the best day of the year for shopping and finding the best deals on Christmas presents and beyond, but this year there's even more to be. 55 (+0. In 2019, livestream shopping was reported to generate $60 billion in global sales. Vertical. ” With livestream shopping, the revenue is not large enough to justify the required capital, Charan said. Puedes realizar tus Livestream Shopping a través de redes sociales o a través de plataformas especializadas para aplicar esta técnica. In 2022, livestream shopping accounted for more than 17% of all e-commerce sales in China. Best live shopping platform for collaboration with influencers. Oct 6, 2023. Best live shopping platform for cross-streaming. You can. Livestream shopping is a groundbreaking trend that allows businesses to advertise and sell their products through platforms like Facebook, Instagram, and YouTube. This represents about 10% of China’s e-commerce market, a notable but relatively small portion in comparison to the vast retail market of around $6. It combines the immersive experience of live video with the convenience of online shopping, allowing viewers to interact in real-time with influencers or hosts showcasing products. Anuncia el evento. Additionally, 34% of Millennial and Gen Z. Choose the format: decide how you want to showcase your products. Best live shopping platform for niche businesses. Shopping live is an excellent opportunity for prospects to get to know your brand. Research firm Coresight Research forecast that the U. Grow your marketing expertise with self. ShopShops is a livestream shopping app for fashion, beauty, and lifestyle products. Her daily livestreams are watched by a mind-boggling number of fans: One article noted that Viya “can draw more viewers – 37 million this May (2020) — than the finales of Game of Thrones, Breaking Bad, and the latest season of The Bachelor, combined. , November 11th) in China. Online Shopping is fast and convenient, but the lack of human interaction is often missed. Instagram Live Shopping is your chance to highlight a product's features and interact with it so that the audience can learn about its benefits. 3. were at an estimated $17 billion, and is expected to cross $55 billion by 2026. Augmented-reality (AR) lenses let Snapchat users. Interest in livestream shopping in the U. Livestream shopping, like QVC but on the internet, was popularized in China but has grown in popularity in the U. livestreaming market would reach $11 billion this year and grow to about $25 billion by 2023. and Europe after the venture failed to find an audience and gain a foothold in the U. For example, China-based livestreaming app Kuaishou went public a few weeks ago following stellar gross merchandise volume growth in 2020, while payment unicorn Klarna recently partnered with ShopShops to offer livestream shopping during its second virtual shopping event. That could more than double to almost 1. Twitter’s livestream shopping interface. Who it's for: Buywith is a livestream-shopping app catered to e-commerce and retail brands that use influencers. Apart from our live shopping platform, we provide strategy, production and talent services to help you plan your events. In the livestream shopping context, quality presentation is important to viewers, as the information may meet their utilitarian needs, which is one of the key motivations behind livestream shopping . WeChat Live-Streaming in China. Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent. Livestream shopping is more interactive than the home shopping TV, more. But the livestream shopping bubble has begun to deflate this year. 2 days ago · NBC is broadcasting the 2023 Macy's Thanksgiving Day parade nationally. As the current B2B market leader, the company has experienced 118% year-over-year growth and 286% year-over-year growth in end user adoptions, or viewership. Livestream shopping is a relatively new way for influencers and celebrities to sell products on social media. The e-commerce platform allows influencers to open their own live-streaming channels on Taobao, on which they can market a wide range of products, everything from cosmetics to clothes and snacks to cars. Live Video Shopping has grown so. At appointed times, store owners, designers. 25% + 30¢ per item sold. Important Takeaways: eCommerce has grown by 30% in the past year. com. In 2019, China’s live-stream shopping market was worth 451. Livestreaming e-commerce in China (also known as live commerce or livestream shopping) was initiated by fashion e-commerce platform Mogujie in 2016. Livestream shopping takes the “show” out of shopping and turns it into a “showcase. Discover what livestream shopping is, learn what it takes for a brand to tap into live commerce, explore the impact shoppable videos drive in the retail sector, and see some video commerce prognoses for the future. Tap Shopping. Yes, your username and eBay Live activity will be viewable to all livestream attendees. EST. La intención es despertar curiosidad y deseo de compra a través de. For each livestream, they set up two phones, each on a ring. Solid portfolio. [+] E-commerce Base VCG via Getty Images. Compared to China, where live shopping is a major phenomenon (the market grew 20 times from 2017 to 2019, Coresight Research estimated), the streaming era is relatively new in the U. Others may feel ignored by the host, so they leave. WeChat is a Chinese social-media messaging giant – where live-streaming is built into the programme’s infrastructure. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream. This frenetic digital shopping experience played out on Ntwrk, a three-year-old, live-shopping app that could be billed as “ QVC for Hypebeasts. com. Mike George, President. Discover Live Shopping, Shoppable Videos, and Shoppable Stories. Other well-known live streaming platforms include. OK. It’s a trend that’s been huge in East Asian countries for several years and is finally making its way to Europe and North America. Meanwhile, in China, livestream revenue is soon expected to drive half of all ecommerce sales. com, Tmall, Taobao, Pinduoduo, Douyin, Kuaishou, and Xiaohongshu. Livestream shopping. TikTok has compiled the key data points into the below infographic,. Start your livestream. $46. This constituted 2% of all online sales, but the firm. In 2016, Alibaba launched Taobao Live, a service that combined livestream broadcasts with ecommerce stores. That could more than double to almost 1. However, it has recently surged into the world of live-stream shopping – by popular demand. since 2019 and is projected to double. 6. What is Livestream Shopping? Livestream shopping is a channel that brands and retailers leverage to promote and sell their products live. Livestream shopping, or live shopping, first appeared in 2016, when Alibaba introduced it as part of Single’s Day. To start a mobile livestream: Open the YouTube. To put it in other words, live online shopping will account for 15% of all eCommerce purchases in the country in 2021, and. It's gaining popularity in the US through platforms like TikTok, Popshop Live, and Whatnot. : Destination D23 Welcome. August 22, 2022. Also, the livestream eCommerce market is predicted to reach $35 billion in 2024, which is a threefold increase from 2021. For instance, X (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. That said, there are particularly demographics and situations where live-streaming works well. What’s clear is that live shopping holds enormous potential for brands and eCommerce. In fact, on average, luxury goods have a 70% conversion rate when showcased on live commerce platforms. Livestream shopping is a relatively new phenomenon that is growing in popularity. “Live shopping gives retailers the opportunity to create an engaging environment where customers can get familiar with the brand and its products without having to physically visit a store,” shares Robert Hoffmann, the Marketing Manager at. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream streaming e-commerce will reach RMB 4. . With live shopping, consumers are able to experience a similar experience as shopping in-store, in that they can ask questions to the livestream host, comment in real-time, and take a closer look at the product, but it can be accomplished in the comfort of their own home – convenience is key. Live-stream shopping is the next big thing to enter the world of e-Commerce, having already established a billion-dollar industry in China. Faced with dwindling salaries, longer working hours, and. 5 billion in the first 30 minutes. Los Angeles. “It’s not a. Lifestyle Markets is your one-stop shop for vitamins, supplements and natural foods. It appeals to goal-oriented shoppers by demonstrating the product live and answering personal questions, while also providing discounts. YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. Live shopping is a way of buying products in real-time that has taken over China. Additionally, livestream helps to foster instantaneous, gut-driven buying behavior. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream streaming e-commerce will reach RMB 4. We can’t deny that part of the allure of watching QVC and other channels was celebrities showing off products. Twitter’s e-commerce initiatives now include livestream shopping, the company announced this week, and Walmart will be the first retailer to test the new platform. 99. 66 billion in 2021, including livestream sessions on both ecommerce and social media platforms. 11 Global Shopping Festival in 2020 – the world’s largest shopping event – the 143-year-old family-owned business hosted 16 straight hours of livestreaming to demonstrate its vacuums and other products. The final category of live shopping apps we’re covering involves using live streaming shopping features built into popular social media platforms such as Instagram Live, Facebook Live, Amazon Live, and YouTube TV. Hosting a livestream shopping event can boost your brand’s conversion. Last year it raked in about $356 billion in sales — up from $194 billion in 2020 and $65 billion in 2019, per. More than half of all internet traffic shopping takes place from a mobile device. Facebook, Instagram, and TikTok have their own in-built livestreaming shopping capabilities. S. S. Nearly all significant Chinese ecommerce and social platforms engage in live shopping, including Alibaba’s Tmall and Taobao, JD. Livestream shopping is a fast-growing marketing tactic. And in December 2020, Walmart piloted a livestream fashion event on TikTok that netted seven times more viewers than expected and enabled it to add 25 percent to its TikTok follower base. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. A. Amazon first entered the livestream shopping space in 2016 with Style Code Live, a high energy show that let viewers shop while they watched hosts talk about the latest fashion trends. As of April 2023, the platform counts around 2. S. is considered promising after the surge in activity seen in China, the world's second-biggest economy. Even Asian platform TikTok seems to struggle to copy its Chinese success. The platform live streamed shows where influencer hosts demonstrated products available on. Nov 21, 2022. Source: channelize. YouTube will soon begin a new test of in-stream shopping within live-streams, as part of the ongoing expansion of its creator monetization and eCommerce tools. " In the U. This includes. In 2022, live shopping sales in the U. $29. Livestream shopping has become a significant part of the Double 11 shopping day (i. M. Livestream shopping in the UK. Its social features and the diversity of products make it unique and attract a larger audience. How livestream shopping works in China. in 2016, and has since showcased close to 200 brands through 800 live selling events and more than 3,000 hours of original live content. Sweden-based Bambuser is a live streaming tech company that launched one-to-one and one-to-many live selling in 2019. Livestream shopping is still getting its footing in the West. Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a celebrity, promotes a product through a live video. The live shopping session is frequently hosted by a well-known. In the US, major. Se trata de un show diseñado para captar la atención y generar engagement, a través de una comunicación entretenida y también un poco disruptiva. $51. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. ShopShops is a livestream shopping app for fashion, beauty, and lifestyle products. The live shopping format lends itself to urgency, so when you list a limited. Approach a livestream shopping event like a story that has substance and layers. This first-of-its-kind livestream shopping experience will take place this Friday, Dec. “The brilliance of livestream shopping is the trifecta of the 3 Cs – content, commerce and community. Channelize is a top live shopping app that focuses on direct-to-consumer sales and white labels its solution for businesses. $46. Livestream shopping brings significant benefits to the world of retail and e-Commerce. Oh, wait, we did. The total number of. 91 (-1. e. What is Livestream Shopping? Well, to put it simply, it is a hybrid of real-time video streaming, variety entertainment, and group chat. TikTok partnered up with. Whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, Pokémon cards and more through live auctions! Download the app or shop on web. Source: channelize. S. In the first quarter of 2023, the United States had the highest share of Gen Z consumers who had participated in a live-streaming shopping event by a large margin, with 46 percent. Livestream shopping on social media enables real-time face-to-face interaction between streamers and viewers [13]. The method of delivery for live stream shopping typically includes eCommerce websites, such as those powered by Wix eCommerce, shopping apps, and social commerce platforms or apps like TikTok. With the way livestream shopping is set up,. 7. EST. A shopping idea that’s virtually… perfect! Tune in to shop this seasons must haves from just-opened stores to your all-time favorites all from the comfort of your phone or browser worthwhile to note that livestream shopping in China only accounts for roughly 10 percent of the country’s gross merchandise value, though it’s expected to increase to 24. Don’t make the common mistake of dropping livestream shopping off your to-do list if. GoLive. Courtesy of Buywith. Whatnot. Mall of America has partnered with Popshop Live to bring you livestream shopping. A video, in general, is the type of content with the best ROI, according to more than half of marketers worldwide. For Black. Although adoption hasn’t been as fast in the U. 10. With majority of global shoppers wanting their brands to become more digitally innovative, live commerce is used by 78%. Conversely, their Stateside counterparts are only projected to top up their coffers with $11bn in 2022, according to Foresight Research. Source: youtube. Today is your lucky day! Cop the newest collaboration between +44 x Takashi Murakami online or in person at ComplexCon & the Wynn Las Vegas. Livestreaming e-commerce in China. All selling is integrated with the live commerce streams, and you can manage your brand, run a chatbox, and link to products. In 2021, the market is growing at a steady rate and with the. New industries are also adopting livestream commerce. This unique form of shopping involves sellers broadcasting live videos of themselves showcasing products while viewers can ask questions and make purchases in real time. Coresight Research expects it to be a $25 billion industry by 2023. Other retailers decided to. Subscribe to newsletters Subscribe: $29. Add a sense of urgency with an exclusive discount, and it's a winner. Coresight Research has identified livestreaming e-commerce as a key trend to watch in retail. Sell & Promote Products on your store by adding Live Shopping & Shoppable Videos as a Sales Channel Live Shopping & Shoppable Videos help you Boost Sales & Buyer Engagement, and Enhance your Brand Perception by connecting better with Buyers and Showcasing Products in ways that lead to Informed, Trusted & Accelerated. 3 percent in. Livestream shopping has a 70% conversion rate average for luxury goods. Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. In 2016, the e-commerce giant Alibaba launched Taobao Live, popularizing live shopping in China. Gemstones & Jewelry. . To bring a company’s e-commerce capabilities up to par, a bewildering number of things must be done right. Livestream shopping is giving brands and influencers a video platform for showcasing and selling their wares while chatting with customers who are, in turn, interacting with each other. The hosts of these sessions can be retail sales representatives, celebrities, or influencers. Livestream shopping may feel like a new trend, but in China, it was already becoming popular well ahead of the pandemic. What is live shopping? Entertaining and friendly, live shopping, or livestream shopping, is a kind of TV shopping 2. Livestream shopping is different from shoppable video, and knowing the difference is key to understanding Facebook's exit. The audience responded well to the session, and the business has since held numerous further livestream shopping. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. What Is Livestream Shopping? Livestream shopping, which is also called streaming ecommerce or live selling, is when brands or retailers leverage live video streaming technology to sell products to viewers online. (Alternatively, apps such as CommentSold automate the shopping process—viewers simply need to comment “sold” on the feed to purchase products directly. The concept, where influencers and brands pitch products to viewers watching on their phones, is poised to become a nearly. Insider intelligence offers market research, trends and statistics for a variety of topics and industries. Brands that use livestream shopping can see up to a 20% increase in consumer engagement. With LiSA, you can start interacting with your online customers on a personal level, delighting them and converting your content to sales right before your eyes. It has become very popular in China and is growing in other parts of Asia. That could more than double to almost 1. Macy’s isn’t alone either. Livestream shopping has a 70% conversion rate average for luxury goods. Poshmark, for example, is well suited to livestream because it sells a wide. Out of the consumers who had tried livestream shopping, 86% did so on Facebook, compared to 30% on Instagram, 22% on Amazon Live and 12% on YouTube. Start your livestream. GoLive combines livestream shopping with artificial intelligence and real-time analytics. While Facebook leads the current faction of. This represents about 10% of China’s e-commerce market, a notable but relatively small portion in comparison to the vast retail market of around $6. Instead of prerecorded segments on legacy networks like HSN, Livestream hosts take. Después de la transmisión. Pick the products you want to feature. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. Esta tendencia combina lo mejor de la compra digital y física, ya que los usuarios no solo pueden ver los artículos y comprarlos con un solo clic; sino también resolver sus dudas e interactuar con las marcas de forma. Livestream shopping is gaining traction because it offers the kind of interactivity and engagement that young, technically literate shoppers really enjoy, experts say. Main benefits of livestream shopping in Germany 2022; Interest in livestream shopping and shoppable videos in Spain 2021; Share of buyers after a live streaming session in Spain 2022, by age; Main. 0. Livestream shopping, which became wildly popular in China over the pandemic, was once a booming industry — with nearly half the country’s internet users buying from livestream sellers by mid-2023. The question, of course, is whether livestream shopping is a pandemic flash-in-the-pan, not unlike Peloton, which is reportedlyIt’s not surprising that livestream shopping took off when people couldn’t actually go to a real store, or were doomscrolling social media during shutdown, lockdown, and quarantine times. Thus, from the para-social interaction (PSI) theory perspective, this study draws on cognitive–affective system theory as an analytical framework to explore internal mechanisms of how anchors' characteristics influence. Best live shopping platform for reaching a large audience. Instagram allows you to schedule at least one hour before your live broadcast and up to three months ahead of the event. Amazon launched Amazon Live for influencers in July, and Instagram and Facebook launched live shopping features in August. Kevin Hart. With livestream shopping providing a more detailed look at products, it is an especially effective sales channel for luxury goods. $500 billion — that’s the number of words contained in 5. Livestream shopping has become the focus of current marketing practises, while theoretical research on it is still in initial stages. S. Livestream shopping in the UK. Mobile retail commerce revenue via smartphones was expected to generate sales of $221. This real-time platform allows eBay buyers to shop curated livestream events, hosted by their favorite influencers, brands, and sellers. ) 4. Live commerce goes by many names, including live selling, live shopping, live stream e-commerce, and more. On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Live stream shopping is when a person, brand, or company uses streaming video to sell something in real time to a live audience. As For Popular Livestream Shopping Platforms, Here Are A Few. As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. Create obstacles, tension, emotionality and even greater themes where. Use the free trial to stream the Davis Cup. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the. Using services from Amazon Web Services (AWS), shoppable video startup and. Social commerce experiences have helped bring live shopping to the mainstream, as a gateway to more advanced and. This could effectively double the draw for the event, as each. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. The global live streaming market is estimated to reach $11 billion by 2021. Livestream shopping is estimated to be a booming $60 billion industry in China, and its popularity is quickly spreading to other countries—especially with people spending more time at home during the pandemic. grew modestly between 2020 and 2021, moving from $6 billion to $11 billion in sales, according to Statista. The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given. Here are the steps to create a live broadcast on TikTok: Open TikTok app. However, brands are beginning to realize the importance of bringing live commerce experiences to their own platforms in order to. Get in touch with us now. shoppers had heard of live streaming shopping events. A quick browse of categories on CommentSold, a livestream shopping platform used by more than 3,000 retailers, includes: women’s retail; direct selling; wholesale; sports merchandise; home decor; Livestream Shopping Platforms You Should Know. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. Provide a sneak peek into a. m. In the US alone, the retail social commerce market is projected to reach over $56 billion in 2023, according to eMarketer. Embrace a community-first mindset. In 2020, the Singles’ Day pre sale campaign on Taobao Live made $7. S. Yet even in its most mature market, live commerce retains growth potential. In 2022, the live streaming commerce generated 770 billion yuan on Taobao, which was one of the biggest online shopping platforms in China. Lindsey Holland browses TikTok. During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. As of April 2023, the platform counts around 2. In this article. Although buying via livestream or video has grown in popularity in recent years, adoption in the United States is still limited. Then for "Pop-Up Rankings," we. The Buywith platform is launching a livestream shopping marketplace that matches brands and e-tailers with social media influencers and content creators for livestream shopping sessions. Considering the unsustainability and high cost of the celebrity host. It usually combines entertainment and shopping, empowering human connections through social media or live-streaming platforms. Livestream shopping is already a popular activity overseas, but is still gaining ground here in the U. July 19, 2022, 7:28 AM PDT. S. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. ECOWISH Women's Camouflage Print Casual Leopard Pullover Long Sleeve Sweatshirts Top Blouse. 1. Viya even sold a rocket launch service for 40 million yuan ($6. In fact, on average, luxury goods have a 70% conversion rate when showcased on live commerce platforms. com, Pinduoduo, and WeChat, in addition to short-form video apps like Douyin (TikTok’s. 9 trillion (US$720 billion) in 2023. Live stream shopping can let you do that with ease by offering prospects a shopping experience that is interactive, engaging and personalized. “Livestream shopping is the future of retail,” Amazon Vice President of Advertising Wayne Purboo told Financial Times. As livestream shopping begins to gather pace in the UK, consumers are beginning to embrace the new way of buying. The livestream phenomenon can be a great opportunity for innovative retailers, brands, and influencers. From $134/month plus 5% of sales. More specifically, live stream commerce describes the fusion of interactive video with online buying and selling. GoLive 5. It was at the forefront of pioneering livestream shopping in the U. Livestream shopping on social media is disrupting traditional e-commerce in China. The Live Shopping service will. Live stream marketing refers to the strategy of live broadcasting to an audience over social media platforms. It’s estimated to already be $60 billion. 99.